Campaign Strategies

Celebrity Endorsements Digital Marketing Branding Public Relations Consumer Engagement Brand Identity Target Audience Brand Messaging Product Promotion Consumer Reactions

4 ARTICLES

last mo.

Fendi Returns Baguette to Original 26424 and Unveils Star-Studded Campaign

The campaign pairs Sarah Jessica Parker with global ambassadors to reframe the re‑edition as a heritage-driven commercial rollout tied to a July 17 release.

4 ARTICLES

2mo ago

Swatch–Audemars Piguet ‘Royal Pop’ Launch Prompts Store Closures and Resale Surge

5 ARTICLES

3mo ago

Priyanka Chopra Jonas Named Bentley Global Ambassador as Documentary-Style Campaign Debuts

9 ARTICLES

3mo ago

Mint Mobile Rolls Out $45 Bundle for Unlimited Wireless and 5G Home Internet

12 ARTICLES

4mo ago

CBF Drops 'Vai, Brasa' From Brazil's Match Kit After Fan Backlash

6 ARTICLES

4mo ago

Sydney Sweeney Unveils 'Do What Makes You Naked' Campaign for Syrn’s First Comfy Line Launching March 4

4 ARTICLES

5mo ago

M•A•C to Launch at Sephora U.S. and Sephora at Kohl’s on March 2

8 ARTICLES

6mo ago

Gap Names Pam Kaufman Chief Entertainment Officer to Lead 'Fashiontainment' Strategy

4 ARTICLES

7mo ago

Kia Finland Gives EV4 Buyers Petrol‑Scented Air Freshener in Limited Launch Promo

3 ARTICLES

9mo ago

Tecate Brings Back Titanium in Limited, OXXO-Only Return

5 ARTICLES

9mo ago

Friend’s NYC Subway Takeover Draws Vandalism as $129 AI Pendant Sees Weak Sales

5 ARTICLES

10mo ago

M&S Bets on Autumn Womenswear to Power Post‑Hack Comeback

4 ARTICLES

10mo ago

American Eagle Beats Q2 and Restores Guidance as Sweeney Campaign Drives Record Stock Jump

23 ARTICLES

11mo ago

Post Malone Fronts SKIMS Men’s Drop With Realtree Camo and Heavyweight Fleece, Launching Today

11 ARTICLES

11mo ago

American Eagle Ad Fuels Partisan Rift After Sweeney’s Political Affiliation Emerges

10 ARTICLES

last yr.

Jaguar Rebrand and Model Phase-Out Drive 97.5% Sales Collapse in Europe

5 ARTICLES

last yr.

Jaguar Land Rover Reviews Ad Agency Following Backlash Over Rebrand

Campaign Strategies

Fendi Returns Baguette to Original 26424 and Unveils Star-Studded Campaign

Swatch–Audemars Piguet ‘Royal Pop’ Launch Prompts Store Closures and Resale Surge

Priyanka Chopra Jonas Named Bentley Global Ambassador as Documentary-Style Campaign Debuts

Mint Mobile Rolls Out $45 Bundle for Unlimited Wireless and 5G Home Internet

CBF Drops 'Vai, Brasa' From Brazil's Match Kit After Fan Backlash

Sydney Sweeney Unveils 'Do What Makes You Naked' Campaign for Syrn’s First Comfy Line Launching March 4

M•A•C to Launch at Sephora U.S. and Sephora at Kohl’s on March 2

Gap Names Pam Kaufman Chief Entertainment Officer to Lead 'Fashiontainment' Strategy

Disney Debuts 'Through Time' Brand Spot on New Year's Eve Broadcast

Pluribus Is Now Apple TV’s Most-Watched Show

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Campaign Strategies

American Eagle Lifts Outlook After Q3 Beat as Shares Surge

Kia Finland Gives EV4 Buyers Petrol‑Scented Air Freshener in Limited Launch Promo

Tecate Brings Back Titanium in Limited, OXXO-Only Return

Friend’s NYC Subway Takeover Draws Vandalism as $129 AI Pendant Sees Weak Sales

M&S Bets on Autumn Womenswear to Power Post‑Hack Comeback

American Eagle Beats Q2 and Restores Guidance as Sweeney Campaign Drives Record Stock Jump

Post Malone Fronts SKIMS Men’s Drop With Realtree Camo and Heavyweight Fleece, Launching Today

American Eagle Ad Fuels Partisan Rift After Sweeney’s Political Affiliation Emerges

Jaguar Rebrand and Model Phase-Out Drive 97.5% Sales Collapse in Europe

Jaguar Land Rover Reviews Ad Agency Following Backlash Over Rebrand

Never miss stories about

Campaign Strategies