Overview
- Apple announced via X that Vince Gilligan’s Pluribus has become the platform’s most-watched series, surpassing the record previously held by Severance Season 2.
- Season 1 still has two episodes remaining in its weekly rollout at the time of the announcement.
- The streamer did not share view totals or hours watched, consistent with Apple’s practice of keeping detailed figures in-house.
- A new in-universe ad push includes billboards reading “Everyone’s watching, Carol,” drawing both praise for creativity and concern online following a disputed smart-fridge anecdote.
- A second season has been greenlit, with outlets reporting a potential mid-2027 window, as the critically acclaimed series holds a 98% Rotten Tomatoes rating, an 87 on Metacritic, and an AFI Top Ten spot.