Overview
- The first installment is scheduled to air during ABC’s Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest at 8 p.m. ET on December 31.
- The “Through Time” montage follows Paige’s family across decades, beginning in 1992 when she receives a Minnie Mouse plush and culminating with her filming her father.
- Disney describes the campaign as highlighting how shared experiences with its stories, characters, and parks become lasting memories for fans.
- Senior vice president Joanna Balikian frames the effort as celebrating unforgettable experiences that turn into cherished moments.
- Reporting notes the spot aligns with Disney’s tradition of emotional, nostalgia-driven advertising presented as short-form storytelling.