Business ❯ Corporate Strategy

Brand Development

Market Positioning Product Launches Product Innovation Market Expansion Dockers Brand Nio Group Product Initiatives Versace's Growth Potential Market Trends Vignette Collection Licensing N Brand Expansion Premiumization Customer Engagement Leadership Changes Groupe Rocher Loyalty Programs Sub-brands Real Estate Management Retail Strategy Fashion Labels Video Game Industry Brand Recognition Logos Market Competition Cultural Tourism Private Label Brands Electric Vehicles Customer Experience Consumer Engagement Mascots

Lufthansa Group Unveils Unified Brand as It Moves Toward an Integrated Airline Group

The redesign signals a shift toward a more centralized group structure.

Capcom Targets Mega Man, Devil May Cry, and Ace Attorney for Core-IP Push

Audi Boss Jonathan Wheatley Targets Max Verstappen for Future F1 Project

Kraken Raises $500 Million at $15 Billion Valuation as VC Co-Founder Steers IPO Push

Old Navy Launches Zac Posen’s ‘Bag Shop,’ the Brand’s First Cohesive Handbag Line Under $50

IHG Hotels & Resorts Tops One Million Open Rooms Worldwide

LVMH Nears $1 Billion Sale of Marc Jacobs Label

Hyundai Unveils 640-HP Ioniq 6 N as Halo EV at Goodwood Festival of Speed

Levi Strauss Sells Dockers Brand to Authentic Brands Group for $311 Million