Business ❯ Marketing ❯ Product Launches

Brand Collaborations

Disney Merchandise Haribo and Technology TVS and Marvel Converse and Shai Gilgeous-Alexander Giant Food Limited Editions Consumer Products Starbucks and Hello Kitty Pricing Strategies André California Champagne

André California Champagne Launches 32 NFL Team-Mosa Recipes as Voting Opens

Fans can vote on André’s site through Dec. 1 to pick one hometown-flavored mimosa for bottling next season, with 500 prizes tied to the vote.

Disney Store Opens Private Access for Frozen Urupocha‑Chan Plush Ahead of Oct. 30 Public Launch

Ovechkin, Giant Food Launch Limited-Edition 'Ovi’s Great Crunch' Cereal on Sept. 19

Shai Gilgeous-Alexander’s SHAI 001 Sells Out on Day One With Next Colorways Arriving Oct. 2