Business ❯ Marketing ❯ Product Launches

Brand Collaborations

Consumer Products Consumer Trends TVS and Marvel Costco Limited Editions Starbucks and Hello Kitty Swatch and Audemars Piguet Target Darts Pricing Strategies E-commerce Converse and Shai Gilgeous-Alexander Jordan Brand Haribo and Technology Swatch x Audemars Piguet André California Champagne Giant Food Disney Merchandise

Kylie Jenner and Dunkin' Launch King Kylie Pink Drink Collection

A Dave Meyers-directed spot revives Jenner's mid-2010s persona to drive social buzz for Dunkin's pink summer menu.

Costco-Only Nike SB Dunk Release Fuels Resale Surge After Quiet Drop

Luka Dončić Debuts Jordan Luka 5 on Christmas, Retail Launch Set for Jan. 8

André California Champagne Launches 32 NFL Team-Mosa Recipes as Voting Opens

Disney Store Opens Private Access for Frozen Urupocha‑Chan Plush Ahead of Oct. 30 Public Launch

Ovechkin, Giant Food Launch Limited-Edition 'Ovi’s Great Crunch' Cereal on Sept. 19

Shai Gilgeous-Alexander’s SHAI 001 Sells Out on Day One With Next Colorways Arriving Oct. 2