Overview
- The SHAI 001 'Butter' debuted Sept. 4 at $130 on Nike SNKRS, Converse.com and at select Kith and Undefeated stores.
- Online and in-store inventories moved quickly, with outlets reporting the initial drop sold out on launch day.
- On The Tonight Show, Gilgeous-Alexander unveiled three family-inspired colorways—Charm Black, Hail Clay and Masi Blue—scheduled for Oct. 2.
- As Converse Basketball’s creative director, he shaped the shoe’s logo and design, which features a puffed molded upper, forefoot Zoom Air, a locking zipper and radial traction for on- and off-court use.
- Launch-day activations included a Kith Toronto event with giveaways and Kith Treats, where cousin Nickeil Alexander-Walker queued overnight and received a pair from Gilgeous-Alexander.