Overview

• The cereal will be sold exclusively at 163 Giant Food stores across D.C., Maryland, Virginia and Delaware.
• Each family-size 18-ounce box is priced at $2.99 with a portion of sales benefiting THE GR8 CHASE for Victory Over Cancer via Hockey Fights Cancer and the V Foundation.
• Ovi’s Great Crunch is a classic cornflakes-style cereal packaged in a collectible box featuring Ovechkin in the Capitals’ black Screaming Eagle jersey.
• The fundraising tie-in complements Ovechkin’s per-goal donations toward pediatric cancer research, which Monumental Sports & Entertainment matches.
• The release follows the 2019 ‘Ovi O’s’ collaboration that sold out quickly and arrives with a new promotional spot capped by Ovechkin’s line, “It’s crunch time.”