Business ❯ Branding

Athlete Endorsements

Under Armour Nike Big Baller Brand Jordan Brand Partnerships Sneaker Industry Skincare Industry Product Development Sun Day Red Lifestyle Brands Puma Signature Sneakers Angel Reese Fashion Brands Shoe Partnerships Shoe Brands Shoe Industry Sneaker Deals Shoe Deals Adidas Sneaker Brands

Christian McCaffrey Launches The CMC, His First Signature Trainer With While on Earth

He joined While on Earth as a co‑founder with an equity stake to secure ownership beyond his playing career.

Shai Gilgeous-Alexander Signs With Nike as a Signature Basketball Athlete

Adidas Designer Shares Receipts After Kevin Durant’s Viral Dig

Under Armour Launches Curry 13, Report Says Curry Won’t Wear It in Games

Stephen Curry’s Shoe Free Agency Widens After Under Armour Split as Reports Highlight Caitlin Clark Bid

Stephen Curry Ends Under Armour Deal as Curry Brand Goes Independent

Anthony Edwards Sends More Than 150 AE1 Sneakers to Houston Back-to-School Giveaway