Overview
- Under Armour and Curry mutually ended their 13-year partnership effective immediately, with the Curry 13 set as the final UA shoe in February 2026 and additional releases running through October 2026.
- Stephen Curry retains sole ownership and intellectual property of Curry Brand and is permitted to sign with a new retail partner right away.
- Curry signaled his openness to new deals by warming up in Nike Kobe 6 “Mambacita” sneakers and telling reporters, “I’m a free agent.”
- Under Armour expanded its restructuring plan to an expected $255 million in charges that include the Curry Brand separation, and said the split should not have a significant effect on profitability.
- The company projected basketball revenue, including Curry Brand, of $100–$120 million for the current fiscal year; Curry previously received 8.8 million Under Armour shares as part of a 2023 extension.