Business ❯ Branding

Athlete Branding

Endorsements Social Media Influence Merchandising Curry Brand Partnerships Trademarks Angel Reese Media Presence David Beckham Coco Gauff Trademark Issues Women in Sports Fashion in Sports Nike Michael Jordan Brand Off-Court Ventures Social Media Roger Federer Sneaker Brands Under Armour Shoe Brands Under Armor Lionel Messi Influence Personal Style in Sports Sponsorship Media Strategy Entertainment Industry Collaborations

Megan Rapinoe Backs Angel Reese’s Plan to Take Fines Over Hostile Media

The stance puts athlete control in the spotlight under firm league interview mandates.

Aces Lean Into Speed Around A'ja Wilson as Chennedy Carter Pops in Preseason

Tigers Prospect Max Clark Holds Firm on Chains as New Spring Misplay Extends Scrutiny

Angel Reese Returns to Unrivaled, Lifts Rose BC Into Playoffs

Michael Jordan Discloses Rare Contract Clause Protecting Pickup-Game Play

Stephen Curry Ends Under Armour Deal, Becomes a Sneaker Free Agent

Trae Young Releases 'Where I Stay' With Quavo and 2 Chainz

Anna Wintour Connection Led to Federer’s Uniqlo Deal, Agent Says

Jackson Withdraws Objection to Aikman’s No. 8 Trademark Applications