Business ❯ Branding

Athlete Branding

Endorsements Merchandising Curry Brand Social Media Influence Under Armour Michael Jordan Brand Under Armor Fashion in Sports Media Presence Lionel Messi Partnerships Sponsorship Coco Gauff Social Media Trademarks Trademark Issues Shoe Brands Nike Off-Court Ventures Influence Roger Federer Angel Reese Personal Style in Sports David Beckham Sneaker Brands Women in Sports

Megan Rapinoe Backs Angel Reese’s Plan to Take Fines Over Hostile Media

The stance puts athlete control in the spotlight under firm league interview mandates.

Aces Lean Into Speed Around A'ja Wilson as Chennedy Carter Pops in Preseason

Tigers Prospect Max Clark Holds Firm on Chains as New Spring Misplay Extends Scrutiny

Angel Reese Returns to Unrivaled, Lifts Rose BC Into Playoffs

Michael Jordan Discloses Rare Contract Clause Protecting Pickup-Game Play

Stephen Curry Ends Under Armour Deal, Becomes a Sneaker Free Agent

Trae Young Releases 'Where I Stay' With Quavo and 2 Chainz

Anna Wintour Connection Led to Federer’s Uniqlo Deal, Agent Says

Jackson Withdraws Objection to Aikman’s No. 8 Trademark Applications