Business ❯ Branding

Athlete Branding

Endorsements Social Media Influence Merchandising Curry Brand Coco Gauff Trademark Issues Fashion in Sports Nike Michael Jordan Brand Trademarks Social Media Roger Federer Sneaker Brands Under Armour Shoe Brands Under Armor Partnerships Off-Court Ventures Angel Reese Media Presence David Beckham

Michael Jordan Discloses Rare Contract Clause Protecting Pickup-Game Play

He says insurance-driven rules now curb that freedom for players.

Stephen Curry Ends Under Armour Deal, Becomes a Sneaker Free Agent

Trae Young Releases 'Where I Stay' With Quavo and 2 Chainz

Anna Wintour Connection Led to Federer’s Uniqlo Deal, Agent Says

Jackson Withdraws Objection to Aikman’s No. 8 Trademark Applications