Overview
- Curry confirmed the breakup after 12 years, calling it in both parties’ best interest and saying he is excited about the future of Curry Brand as an independent entity.
- Under Armour will still release a final Curry 13 in February 2026, though Curry is no longer obligated to wear UA on court.
- He has recently taken the floor in Nike Kobe 6s and Reebok Shaqnosis, stoking speculation about his next partner without any agreement announced.
- Sneaker executive Sonny Vaccaro argued Curry should have left UA earlier and noted a new signature shoe typically takes at least a year to bring to market.
- Kevin Durant said Curry should have always been a Nike athlete, while separate reporting highlights that equity linked to Curry’s 2023 UA deal has lost value as the company’s stock declined.