Business ❯ Marketing ❯ Branding

Athlete Branding

Nike Sneaker Industry Shoe Industry Travis Kelce Endorsement Deals Deion Sanders Career Planning Merchandise Sales Tommy Cutlets Merchandising

Stephen Curry Reveals Combined Curry–Li‑Ning Logo After Reported Long-Term Partnership

The move signals a shift to operator-style brand control that could expand Curry Brand into U.S. and Chinese retail.

Caitlin Clark Reportedly to Release First Signature Nike Shoe, the 'Caitlin 1'

Caleb Williams Files 'Iceman' Trademark and Silhouette Logo With USPTO

Angel Reese Joins Brisbane Bullets Ownership to Back WNBL Expansion Bid

Luka Dončić Debuts Jordan Luka 5 on Christmas, Retail Launch Set for Jan. 8

Nike Extends LSU Partnership Through 2036, Launches Blue Ribbon Elite NIL Program

Stephen Curry Ends Under Armour Deal, Becomes a Sneaker Free Agent

Lamine Yamal, Jorge Mendes Hold Strategic Planning Session as Barça Maps Next Steps

Netflix Greenlights Deion Sanders Docuseries 'PRIME TIME' for 2026

Paige Bueckers Becomes First College Athlete to Launch a Nike Signature Shoe