Soccer Fandom Community Celebrity Influence Celebrity Fandom Chicago Sports Iconic Figures Superstitions in Sports Team Rivalry Tribalism Formula 1 Fans Personal Stories Superfans Cultural Phenomena Historical Comparisons Support for Athletes New York Sports Public Perception Supporter Groups Traditions International Fandom Team Loyalty Toxic Fandom Rivalry Regional Identity Emotional Responses
F1’s study will inform marketing, sponsorship, content strategies aimed at a rising base of young, female, U.S. fans.