Overview

• The 2025 Global F1 Fan Survey collected over 100,000 responses from self-identified fans in 186 countries and was released on July 1.
• Women account for three-quarters of new fans and nearly half of Gen Z respondents identify as female.
• The United States represented the largest share of survey participants at 26%, with 73% of American fans planning to attend a U.S. race.
• Sixty-one percent of fans engage with F1 content daily across digital platforms and 16% of new fans cite Netflix’s Drive to Survive as their entry point.
• Ninety-four percent of respondents expect to follow F1 over the next five years and 76% believe sponsors enhance the experience, rising to 40% among Gen Z