Overview

• Gorman is appointed chief revenue officer to helm Fanatics Advertising as the company unifies ad sales across its businesses.
• The division will oversee advertising and brand partnerships for Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Collect, and Fanatics Events.
• Fanatics plans to launch the Fanatics Advertising Network and Sports Video Network for digital video and CTV buying aligned with the 2025–26 NFL season.
• The company says it reaches more than 100 million sports fans globally and is positioning the new unit as an end-to-end marketing engine for brands.
• Gorman will report to chief strategy and growth officer Tucker Kain, split time between Los Angeles and New York, and brings prior leadership roles at Netflix, Snap, and Amazon after advising Fanatics since November 2024.