Advertising Strategies

Targeted Advertising AI in Advertising Ad Placement Target Audience Promotional Offers Brand Positioning Seasonal Promotions Programmatic Advertising Consumer Engagement Market Dynamics

Google embeds ads directly into AI Mode and expands AI Overview ads to desktop

Google’s conversational search features are generating ad revenue on par with traditional results

Snapchat Shifts Strategy to Boost Ad Revenue and AR Innovation

Honor Unveils World's Thinnest Foldable Phone with a Cheeky Message to Samsung

Roku Narrows Q2 Losses, Surpasses Revenue Expectations

NBC to Air First-Ever Commercial-Free Hour During Paris Olympics Opening Ceremony

Lauren Anderson Takes Helm of Brand and Content Innovation at Amazon MGM Studios

Warner Bros. Discovery Launches Olli, a New Data Platform for Enhanced Ad Targeting