Overview
- NBCU will present and sell Versant’s domestic networks and associated digital content in the next two upfronts under the agreement.
- Comcast expects the Versant spin-off to close by the end of 2025, with CNBC, MSNBC, USA, E!, Syfy, Oxygen and Golf Channel moving to the new company while Bravo remains with NBCU alongside NBC, NBC News, NBC Sports, Telemundo and Peacock.
- Telemundo will host an exclusive client event in New York City on Tuesday, May 12, 2026, ahead of the FIFA World Cup.
- For the 2025–26 cycle, NBCU reported nearly 15% growth in broadcast ad commitments and more than 20% growth for Peacock, touting its largest digital and sports upfronts to date.
- The company said its new 11-year NBA deal drove a surge in demand, with nearly all 2025–26 NBA ad inventory sold to about 170 partners, and it claims a combined NBCU–Versant reach of 286 million consumers in 2026.