Overview
- The newly designated ad-sales unit scheduled its inaugural advertiser presentation for May 13, 2026 at The Theater at Madison Square Garden in New York.
- Discovery Global will handle Warner Bros. and HBO domestic ad inventory for the 2026/27 upfront cycle, including HBO Max placements.
- The presentation will showcase brands such as CNN, Discovery, Food Network, HGTV, ID, Magnolia, OWN, TBS, TLC, Adult Swim, Bleacher Report, and TNT Sports, plus HBO Max, Discovery+, Warner Bros. Television, Warner Bros. Motion Picture Group, and DC Studios.
- WBD has begun a strategic review after receiving outside interest, including the possibility of transactions involving part or all of the company, and has set no timetable for the process.
- Gunnar Wiedenfels, designated CEO of Discovery Global, emphasized data-driven advertising and closer brand connections, with WBD ad leaders calling the 2026 event a new chapter for the portfolio.