Krombacher Brauerei (German pronunciation: [ˈkʁɔmbaxɐ bʁaʊ̯əˈʁaɪ̯]) is one of the largest privately owned breweries in Germany and ranks number 2 among Germany's best selling beers. From Wikipedia
Promotional volumes have fallen 14 percent year-on-year as brewers confront rising costs, setting the stage for October price increases.