Overview

• Since April 5, 2025, German beer exports to the U.S. face a 10% tariff, with a 25% additional tariff on aluminum cans, potentially increasing to 20% in July.
• Domestic beer sales in Germany fell by 570,000 hectoliters in the first two months of 2025, continuing a 15% decline over the past decade.
• Major brewers like Veltins and Krombacher are reducing exports to the U.S. and Russia, focusing instead on stable European markets.
• Oettinger is intensifying efforts to expand exports to Asian markets to offset losses from traditional export destinations.
• Over two-thirds of Pilsner sales in Germany rely on heavy discounting, reflecting significant overcapacity in the domestic market.