Overview

• Krombacher will raise its prices for bottled beer, keg beer and Schweppes on October 1, 2025, followed by Veltins on October 16.
• The breweries attribute the hikes to broadly increased production expenses, including higher energy, raw material and CO₂ costs.
• Industry analysts estimate that the standard price of a 20-bottle crate could climb by about one euro.
• Major retailers such as Rewe and Lidl are countering by maintaining aggressive promotional pricing that keeps many beers below their new list prices.
• Market researchers warn the gap between regular shelf prices and discounted offers is likely to widen and note it remains uncertain if other brewers will follow suit.