Cheetos is a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. From Wikipedia
The uniquely shaped Flamin’ Hot Cheeto, nicknamed 'Cheetozard,' became a viral sensation before being sold through Goldin Auctions.
