PepsiCo and Carrefour Resolve Price Dispute, Products Return to Shelves
After a three-month standoff over price increases, PepsiCo products are back in Carrefour stores across France, marking an end to the high-profile food feud.
- PepsiCo products, including Pepsi, Doritos, and Cheetos, have returned to Carrefour stores in France after a dispute over 'unacceptable' price increases.
- The disagreement, which lasted for about three months, highlighted the growing tensions between retailers and suppliers amid inflationary pressures.
- Negotiations over PepsiCo products in other countries, such as Belgium, Italy, and Spain, are still ongoing.
- The dispute shed light on the significant role of retailers' advertising business in pricing negotiations, with retail media networks offering high margins.
- Carrefour's strategy includes increasing its private label's share of food sales to 40 percent by 2026, aiming to offer consumers more affordable options.