Zeiss, is a German manufacturer of optical systems and optoelectronics, founded in Jena, Germany, in 1846 by optician Carl Zeiss. Together with Ernst Abbe and Otto Schott he laid the foundation for today's multinational company. From Wikipedia
The upcoming smartphone is expected to feature a 1.5K OLED display, MediaTek Dimensity chipset, Zeiss cameras, and a competitive price point.