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Warner Bros. Discovery

Brand Management Market Strategy Max Global Strategy HBO Max and Paramount+ Merger Subscription Models Market Competition Pricing Strategy Leadership Changes Content Strategy Brand Strategy Corporate Strategy Max Platform Paramount

HBO Renames Six U.S. Linear Channels, Revives Cinemax Labels

The refresh aligns HBO’s linear lineup with its renewed focus on the HBO brand.

Warner Bros. Discovery Restores HBO Max Branding Globally

Warner Bros. Discovery Quarterly Loss Mitigated by 'Barbie', Subscribers Drop, Warns of Lingering Hollywood Strikes Impact