Overview

• The name reversal took effect on July 9, 2025, as the existing Max app and website automatically updated to HBO Max with no user action required.
• Warner Bros. Discovery first announced the change at its May upfront, timing the switch to land before the Primetime Emmy nominations on July 15.
• The company cited consumer demand for higher-quality storytelling, refocusing its streaming strategy on HBO’s premium originals rather than broad-based volume offerings.
• HBO Max is simultaneously rolling out in 12 additional international markets this month as part of its ongoing global expansion.
• This rebrand also sets the stage for Warner Bros. Discovery’s planned mid-2026 corporate split, which will house HBO Max and the studios under a new entity.