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HBO Renames Six U.S. Linear Channels, Revives Cinemax Labels

The refresh aligns HBO’s linear lineup with its renewed focus on the HBO brand.

Overview

  • HBO2 is now HBO Hits, HBO Signature is now HBO Drama, and HBO Zone is now HBO Movies.
  • MoreMAX is now Cinemax Hits, ActionMAX is now Cinemax Action, and 5starMAX is now Cinemax Classics, signaling a practical return of the Cinemax name.
  • The updated titles are live in HBO Max’s in‑app Channels on select plans, which offer simulcasts of HBO programming.
  • Existing HBO customers automatically receive these support channels with no subscription changes required.
  • The move follows WBD’s summer shift back to the HBO Max brand, which executives positioned as reaffirming HBO’s quality-led identity.