Entertainment ❯ Television ❯ Streaming Platforms

User Engagement

Content Strategy Content Discovery Content Recommendations Content Consumption Interactive Features Netflix Service Disruptions Content Announcements Subscription Patterns Promotional Offers Customer Retention Viewership Account Management YouTube Content Distribution Short-form Video Ad-Supported Content Advertising Strategies Content Acquisition Advertising Growth Ad Revenue

10 ARTICLES

last mo.

Netflix Tests Limited Return of Free Trials in Select Markets

The company is running targeted A/B-style sign-up experiments to see if short free trials help convert people who have never subscribed into paying members.

6 ARTICLES

3mo ago

Ad-Supported Streaming Plans Now Represent Nearly Half of Subscriptions

User Engagement

Netflix Tests Limited Return of Free Trials in Select Markets

Prime Video Rolls Out 'Clips,' a TikTok-Style Vertical Feed for Short Previews

Netflix Confirms 2026 Mobile App Overhaul Centering Vertical Video Discovery

Netflix Scales Back Phone-to-TV Casting, Leaving Only Legacy Support

Netflix and AB InBev Form Global Marketing Alliance

Ad-Supported Streaming Plans Now Represent Nearly Half of Subscriptions