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3h ago

Netflix and AB InBev Form Global Marketing Alliance

The multiyear deal brings AB InBev into Netflix titles via placements, title sponsorships, co-branded promotions.

The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, U.S., July 12, 2023. REUTERS/Mike Blake/File Photo
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Overview

  • AB InBev will run Netflix subscription promotions, trade activations, and themed packaging tied to specific series.
  • Netflix plans on-screen integrations of AB InBev brands, with Stella Artois confirmed for season two of The Gentlemen.
  • The partnership outlines activations around live events such as NFL Christmas Day games, boxing matches, and the Women’s World Cup.
  • Executives frame streaming as a shared social occasion at home, positioning beer brands as a natural fit for watch parties.
  • Netflix reports its ads business now reaches more than 94 million users, while AB InBev brings global scale with Budweiser, Corona, and Stella Artois.