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Netflix Confirms 2026 Mobile App Overhaul Centering Vertical Video Discovery

The update will serve as a foundation for ongoing experiments to boost daily engagement against social video rivals.

Overview

  • Co-CEO Greg Peters said the redesigned mobile interface will roll out later in 2026 and become a platform for continuous iteration and testing.
  • Netflix has been trialing a swipeable vertical feed on mobile for months, showing short clips from its shows and films to jump-start viewing.
  • Peters signaled the feed will also feature clips from new content types, including the company’s growing slate of video podcasts.
  • Netflix introduced its first original video podcasts last week and is adding established libraries through partnerships with Spotify and iHeartMedia.
  • Leaders framed the shift as competing for attention with YouTube, TikTok, and Instagram, while noting cloud-based TV games remain a priority that the app can surface.