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User Engagement

Content Creation Augmented Experiences Daily Active Users Communication Trends Community Growth Statistics Interactive Technology Memories Feature Paid Subscriptions Monthly Active Users End-of-Year Recaps Advertising Formats Partnerships DAU Trends Advertising Revenue Subscription Services Snap AI Features Content Consumption Advertising Strategies Content Interaction

Snap Spins Off AI Video Team Into Startup Dotmo

It reduces Snap's cost exposure by moving expensive generative-video work into a separately financed company.

Snapchat Launches AI Sponsored Snaps With Brand Chatbots in Chat

Snap Posts Q4 Beat and Light Q1 Outlook as DAU Slips, Announces $500 Million Buyback

Snap Forms Specs Inc. to Drive AR Glasses Toward Consumer Launch

Snapchat Launches Recap 2025, Personalized Year-in-Review Video for Users

Snap Strikes $400 Million Perplexity Deal to Bring AI Search to Snapchat in 2026

Snap Shares Jump Pre-Market on AR Spectacles and Snap OS 2.0 Reveal

Snap Corrects Ad Glitch and Leans on Subscription Growth in Optimistic Q3 Outlook