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Snap Forms Specs Inc. to Drive AR Glasses Toward Consumer Launch

The structure gives Snap capital flexibility for partnerships, including potential minority investment, ahead of a planned launch later this year.

Overview

  • Snap established Specs Inc. as a wholly owned subsidiary to concentrate its AR glasses program and build a distinct brand.
  • The company says the new setup enables outside partnerships and capital options, including the possibility of minority investment.
  • Specs Inc. is hiring for roughly 100 roles worldwide as it scales toward commercialization.
  • The consumer version of Specs is targeted for release later this year with no price or firm date disclosed, running Snap OS with an AI-driven Intelligence System focused on privacy.
  • Recent demos showcase spatial features such as multi-camera hand tracking and multi-user sync, though current prototypes remain bulky and can heat up.