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Snapchat Launches Recap 2025, Personalized Year-in-Review Video for Users

Snap pairs the rollout with data pointing to rising voice use, larger group chats, and heavier reliance on reactions and stickers.

Overview

  • The feature is live today and viewable in the app, with guides pointing to the Memories section or a swipe up from the Camera to find the video.
  • Each user receives a short, individualized reel highlighting their Snaps, Stories, and Chats from 2025.
  • Snap reports users talked for nearly 1.7 billion minutes per day on average this year, up about 30% year over year, with more than 5 billion voice notes sent in the U.S.
  • Group-chat participation grew by more than 5% in 2025, and some users sent over 8,880 messages to their most active group chat.
  • Chat Reactions increased by 44% with the heart as the top reaction, and the 6/7 Bitmoji sticker became the platform’s most‑used sticker since its launch.