Features User Engagement User Interaction Meta User Growth Content Sharing Search Functionality Search Features Expansion Following Feed User Experience European Launch Today's Topics User Controls Group Chats EU Launch Privacy Options Leaked Messages Instagram Spam Accounts EU Access Trending Topics Feature Development Communities Content Reach Sign-ups Service Outages Fact-checked Feed Post Creation Updates Long-form Posts EU Rollout Feature Launch Tags User Feedback Outages User Recommendations User Metrics Content Interaction Recommendation Account Features Content Moderation Signups User Interface Trending Feature User Features Custom Feeds
Meta pitches the ephemeral format as a lower‑pressure way to share that funnels replies into private inboxes.
