Overview
- Meta began a global rollout on October 27, introducing disappearing posts that auto-archive after 24 hours and drop off public feeds.
- Users enable the feature by tapping a ghost icon in the composer, and these posts appear as a dotted, gray chat bubble with a visible timer.
- Responses are delivered to the poster’s inbox based on existing message-request and follow settings, and only the author can see who liked or replied.
- Expired posts remain accessible to the author in an archived section within settings for personal reference.
- The launch follows testing that started in April and extends Threads’ rapid expansion, which recently added 10,000-character posts, communities, group chats, and spoiler-hide tools for its 400+ million monthly users.