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Instagram’s Threads Tests Spoiler-Hiding Tool for Pop Culture Posts

The global test lets users blur text or images until tapped in an effort to prevent accidental plot reveals.

© Liane Hentscher/HBO
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Overview

  • Participants in the test can highlight text or tap an image when composing a post and select “mark spoiler” to obscure the content behind a blur or animation.
  • Desktop users see a gray block over spoilers, while mobile users encounter floating dots that clear away when tapped to reveal the hidden content.
  • Meta CEO Mark Zuckerberg and Instagram head Adam Mosseri have publicly confirmed the feature during its limited rollout, though it has not reached all users.
  • The tool is designed to foster more active discussions around trending series like The Last of Us and The White Lotus without unexpected story leaks.
  • Threads relies on users to self-tag potential spoilers, making its effectiveness dependent on individual judgement and consistent adoption.