Business ❯ Partnerships ❯ Sponsorships

Sports Sponsorships

NASCAR Sponsorships Adidas T-Mobile Formula 1 Sponsorships FIFA Beer Sponsorships Qatar Airways Galaxy Digital Toyota Rocket Mortgage Tyre Supply Agreements Health & Wellness Brands Digital Innovation KTM and Tricolor Motorsports HSBC and LIV Golf Soccer Sponsorships America's Cup Sponsorships Petronas and Mercedes Formula 1 KTM Racing Branding Mercedes-Benz Atlassian Toyota Haas F1 Team Bennett Transportation & Logistics DP World and PGTI Partnership McLaren x Loop RCA in NASCAR Sim Racing Hardware YellaWood Polymarket KuCoin and UAE Team Emirates Hello Soju Keeper Security Ram Trucks Brand Collaborations Emirates and Arsenal Asics Paulaner Brewery Rutronik Racing Etihad Airways OpenAI and Chip Ganassi Racing TKO Group Holdings Ram Trucks and TKO Group Holdings Clarkson's Farm Sponsorship Adidas and Penn State Pirelli in F1 Musco Entertainment MotoGP Sponsorships Adidas and Audi Partnership Etihad Airways and NYCFC Go Bowling Blueberry Sailing Sponsorships Pirelli and DTM Microsoft and Mercedes Nike Pirelli and Formula 1 Revolut Mastercard The North Face IQ Option and United Autosports Sports Illustrated Stadium Sponsorships Atrium Health Toho Co. and Haas F1 Team UFC Sponsorships

Michelin Wins Hypercar Tyre Deal Through 2032 as Goodyear Keeps LMGT3 Role

It secures tyre supply for the 2030 regulations cycle across WEC plus IMSA to give teams continuity during a major technical change.

NYCFC Sets July 17, 2027, for First Home Match at Etihad Park

KuCoin Becomes Exclusive Crypto Partner to UAE Team Emirates – XRG

Alpine Taps Jeremy Clarkson’s Diddly Squat to Cater Its Silverstone Hospitality

Penn State Officially Switches From Nike to Adidas

FIA Extends Pirelli’s Role as Formula 1’s Sole Tyre Supplier to 2028

Qatar Airways Unveils FIFA World Cup 2026 Livery on Boeing 777

Panthers Name New Uptown Practice Complex Atrium Health Training Facility

Haas Strikes Season-Long Godzilla Deal With TOHO, Special Livery Set for Japanese GP

Spectrum Becomes Primary Sponsor for Carson Hocevar in 13-Race, Multi-Year Deal Starting at 2026 Daytona 500

Cal Ripken Sr. Foundation Becomes Primary Partner for Daniel Suárez at Select 2026 Races, Debuting at the Cook Out Clash

23XI Racing Adds SupplyHouse as 2026 Multi-Race Primary Sponsor for Tyler Reddick

Austin Hill, Bennett Extend RCR No. 21 Partnership for 2026

Haas Puts Performance First on Drivers as Toyota’s Role Grows

Ram Strikes Multi‑Year Deal as Official Truck Partner for WWE, UFC and PBR Starting in 2026

Bonds Flying Roos Sign monday.com and Blueberry in Multi‑Year Deals Ahead of Abu Dhabi SailGP Grand Final

T-Mobile Extends Las Vegas F1 5G Deal, Becomes Formula 1’s Regional 5G Innovation Partner

Ram and Kaulig Launch Rotating 'Free Agent' Truck for 2026 NASCAR Season

Aaron’s Extends as Anchor Sponsor of FRM’s No. 38 Through 2027, Sets 11-Race Slate for 2026

Petronas CEO Apologizes for Joining Champagne Podium at Singapore Grand Prix