Overview
- The team confirmed monday.com as Official Global Work Management Partner and Blueberry as Official Online Trading Partner, both on multi‑year terms.
- The partnerships will debut at the Mubadala Abu Dhabi Sail Grand Prix Season Grand Final on November 29–30.
- monday.com will centralize performance planning, logistics, repairs, content production and race‑week execution across the program.
- Blueberry positions the tie‑up as part of a global expansion push, with CEO Dean Hyde highlighting brand alignment with precision and agility.
- A promotional video features co‑owners Hugh Jackman and Ryan Reynolds with Driver & CEO Tom Slingsby, while separate industry reporting notes Blueberry’s recent rebrand and a reported cTrader integration.