Overview
- SupplyHouse will appear as the primary paint scheme on Tyler Reddick’s No. 45 Toyota Camry XSE at select races, debuting April 19 at Kansas Speedway.
- The company also secured season-long associate placement on the No. 45 team’s equipment and on Reddick’s driver uniform.
- The partnership represents SupplyHouse’s first entry into sports marketing, targeting its core audience of plumbing, HVAC, and electrical professionals.
- Plans include race-day hospitality and recognition initiatives for tradespeople across the 2026 NASCAR Cup Series season.
- 23XI president Steve Lauletta and SupplyHouse CMO Kaylin Staub emphasized shared values and fan engagement in announcing the deal.