Business ❯ Branding

Sports Branding

Team Branding Athlete Branding Team Identity Club Merchandise Rugby Team Branding Logo Design Franchise Identity Merchandising Commercialization in Sports Partnerships International Presence Tiger Woods Athlete Endorsements Community Engagement Bundesliga Branding Signature Shoes Nike Rugby Branding Club Identity Team Merchandise Athletic Partnerships Impact of Celebrity Regional Branding

Tennessee Returns to adidas With 10-Year Deal and Staged Uniform Rollout

The partnership pairs a large NIL program with alumni-led teasers and a coordinated merchandise launch to position the Vols as an adidas flagship.

Mavericks' Michael Finley Says Viral Luka Doncic Beer Clip Was a Branding Call

Andre Drummond Becomes Stria Sport Owner and Creative Director in Signature Shoe Move

Nike Files Trademark for Bronny James Logo as Social Media Questions the Move

Portland Revives Fire Name with New Branding for 2026 WNBA Franchise