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Portland Revives Fire Name with New Branding for 2026 WNBA Franchise

Backed by RAJ Sports, the team has drawn more than 10,000 season-ticket deposits to fuel preparations for 2026.

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Overview

  • Interim president Clare Hamill unveiled a wordmark inspired by Portland’s 12 bridges alongside a red “P” logo featuring Mount Hood and a new rose-on-fire emblem.
  • Home games will be held at the Moda Center, reconnecting with the arena that hosted the original Fire team from 2000 to 2002.
  • The franchise secured a joint training facility with the NWSL’s Portland Thorns, establishing a pioneering dual-sport partnership in the city.
  • Owners Lisa Bhathal Merage and Alex Bhathal of RAJ Sports paid $125 million for the expansion rights as part of the WNBA’s ongoing growth strategy.
  • The organization remains under interim leadership after president Inky Son’s departure and has yet to appoint a coach or general manager.