Business ❯ Contracts

Sponsorships

Sports Sponsorships Naming Rights Athlete Endorsements Event Management Partnerships Athletic Sponsorships Naming Rights Deals Event Sponsorship Media Rights Team Management Sports Marketing Revenue Generation Financial Investment Automotive Industry Disputes IndyCar Ineos Advertising Agency Disputes Luxury Goods Athlete Contracts Sports Equipment Adidas Mercedes Sports Partnerships Team Investments International Agreements Athlete Salaries Legal Disputes Media Companies Supplier Agreements Naming Rights Agreements Athlete Sponsorships Financial Obligations Negotiations Financial Losses

INDYCAR Locks In Chevrolet and Honda With Multiyear OEM Deals Beginning 2027

Each automaker receives a 2028 charter, anchoring investment ahead of the new hybrid ruleset.

Spire Locks In Carson Hocevar With Long-Term Deal Into Next Decade

Liverpool FC Strikes Multi-Year Formalwear Deal With Tommy Hilfiger

Manhattan Jeweler Sues Terence Crawford Over Alleged Failed Logo Deal, Seeks $1.5 Million

Georgia Tech to Switch From Adidas to Under Armour in 10-Year Deal Starting 2026

MotoGP Locks In Misano Through 2031 With Five-Event Deal

Barstool Sports Sues Omega Accounting, O’Brien for More Than $4.2 Million in Unpaid Ads

Tennessee to Switch to Adidas in 10-Year NIL-Focused Deal

McLaren Formula E Team to Fold After Sale Efforts Fail

Gambling Probe Stalls Malik Beasley’s Free Agency as Debts Mount