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Penn State Officially Switches From Nike to Adidas

University leaders say the partnership brings unprecedented investment to boost recruiting, expand NIL opportunities, increase fan revenue.

Nike Stages New York Guerrilla Tease for First Germany Kit

Virginia Tech Hires FAU’s Brian White as New Athletic Director

Team Penske Locks In Ryan Blaney on Long-Term Extension as Menards Renews

INDYCAR Locks In Chevrolet and Honda With Multiyear OEM Deals Beginning 2027

Spire Locks In Carson Hocevar With Long-Term Deal Into Next Decade

Liverpool FC Strikes Multi-Year Formalwear Deal With Tommy Hilfiger

Manhattan Jeweler Sues Terence Crawford Over Alleged Failed Logo Deal, Seeks $1.5 Million

Georgia Tech to Switch From Adidas to Under Armour in 10-Year Deal Starting 2026

MotoGP Locks In Misano Through 2031 With Five-Event Deal

Barstool Sports Sues Omega Accounting, O’Brien for More Than $4.2 Million in Unpaid Ads

Tennessee to Switch to Adidas in 10-Year NIL-Focused Deal

McLaren Formula E Team to Fold After Sale Efforts Fail

Gambling Probe Stalls Malik Beasley’s Free Agency as Debts Mount