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Sponsorships

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Miami Reunites With Nike in Reported 10-Year, $200M+ Apparel Deal

The agreement raises Miami’s annual cash revenue to fund NIL allocations, athletic operating costs, and potential facility projects.

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Socialists Demand Full File on Ferran Torres' Appointment as Comunidad Valenciana Ambassador

Lazio Ends Sponsorship With Polymarket After Italian Regulator Blocks Site

U.S. Probe Targets AFA Financial Flows Through Florida Firms

Penn State Officially Switches From Nike to Adidas

Nike Stages New York Guerrilla Tease for First Germany Kit

Virginia Tech Hires FAU’s Brian White as New Athletic Director

Robert Wyland Sues FIFA After Dallas Whale Mural Was Overpainted

Team Penske Locks In Ryan Blaney on Long-Term Extension as Menards Renews

Turkish Grand Prix Returns To F1 In 2027 Under Five-Year Deal

Nubank Secures Naming Rights to Palmeiras Stadium as Allianz Ends Deal

São Paulo Extends New Balance Kit Deal to 2032 After Council Vote

INDYCAR Locks In Chevrolet and Honda With Multiyear OEM Deals Beginning 2027

Spire Locks In Carson Hocevar With Long-Term Deal Into Next Decade

River Signs $110 Million, 10-Year Deal With Live Nation for Monumental Naming Rights and Exclusive Shows

Luke Littler Signs 10-Year, Multi-Million Sponsorship With Target Darts

Liverpool FC Strikes Multi-Year Formalwear Deal With Tommy Hilfiger

Manhattan Jeweler Sues Terence Crawford Over Alleged Failed Logo Deal, Seeks $1.5 Million

Corinthians VP Denies Role in Nike Kit Irregularities as Police Probe Audit Findings

Tottenham and INEOS Reach Out-of-Court Settlement in Sponsorship Dispute