Business ❯ Contracts

Sponsorships

Sports Sponsorships Naming Rights Event Management Partnerships Athlete Endorsements Media Rights Athletic Sponsorships Naming Rights Deals Financial Losses Athlete Sponsorships

Team Penske Locks In Ryan Blaney on Long-Term Extension as Menards Renews

The deal cements Penske’s title-winning No. 12 driver to provide stability for upcoming roster calls.

Turkish Grand Prix Returns To F1 In 2027 Under Five-Year Deal

Nubank Secures Naming Rights to Palmeiras Stadium as Allianz Ends Deal

São Paulo Extends New Balance Kit Deal to 2032 After Council Vote

INDYCAR Locks In Chevrolet and Honda With Multiyear OEM Deals Beginning 2027

Spire Locks In Carson Hocevar With Long-Term Deal Into Next Decade

River Signs $110 Million, 10-Year Deal With Live Nation for Monumental Naming Rights and Exclusive Shows

Luke Littler Signs 10-Year, Multi-Million Sponsorship With Target Darts

Liverpool FC Strikes Multi-Year Formalwear Deal With Tommy Hilfiger

Manhattan Jeweler Sues Terence Crawford Over Alleged Failed Logo Deal, Seeks $1.5 Million

Corinthians VP Denies Role in Nike Kit Irregularities as Police Probe Audit Findings

Tottenham and INEOS Reach Out-of-Court Settlement in Sponsorship Dispute

Georgia Tech to Switch From Adidas to Under Armour in 10-Year Deal Starting 2026

Mexico City to Host Formula E's 150th Race on Jan. 10, 2026

MotoGP Locks In Misano Through 2031 With Five-Event Deal

2023 Will Naming Neymar Sole Heir Resurfaces in Brazil

Barstool Sports Sues Omega Accounting, O’Brien for More Than $4.2 Million in Unpaid Ads

Tennessee to Switch to Adidas in 10-Year NIL-Focused Deal

Cadillac F1 Poised to Confirm Sergio Pérez as Lead Driver

McLaren Formula E Team to Fold After Sale Efforts Fail