Overview
- The manufacturer says the pact is the most lucrative sponsorship in darts.
- The decade-long agreement includes guaranteed fees, performance-based bonuses and revenue sharing on Littler-branded products.
- Target did not disclose terms, while the Press Association estimates around £20 million and BILD reports up to €25 million.
- The 18-year-old recently defended his world title at London’s Alexandra Palace, defeating Gian van Veen 7–1.
- Target chairman Garry Plummer, who first backed Littler at age 12, now also serves as his manager, and Littler has earned about £2.77 million in prize money over two years.