Overview
- The partnership was announced at Anfield, where a giant Tommy Hilfiger flag was unfurled across the pitch to mark the launch.
- Tommy Hilfiger will dress Liverpool’s men’s and women’s teams as well as key backroom staff under a multi-year agreement.
- Seasonal campaigns and capsule collections are planned, including co-branded pieces, denim and accessories for supporters.
- First-team and women’s players such as Virgil van Dijk, Dominik Szoboszlai, Gemma Bonner and Leanne Kiernan will front the marketing.
- Some outlets labeled the tie-up the brand’s first in football, though Hilfiger previously dressed Arsenal for the 2005 FA Cup Final.