Business ❯ Brand Management

Rebranding

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Eminem Moves to Cancel 'Swim Shady' U.S. Trademark as Response Deadline Nears

The case tests the reach of a celebrity trademark across markets and jurisdictions.

25 Kirkland’s Home Stores to Close, Not Convert, as Bed Bath & Beyond Rebuilds

Cracker Barrel Restores Old Logo, Halts Remodels as Traffic Falls 8% and 2026 Outlook Softens

Bed Bath & Beyond Home Debuts Flagship Store in Nashville