Particle.news

Download on the App Store

Cracker Barrel Restores Old Logo, Halts Remodels as Traffic Falls 8% and 2026 Outlook Softens

Executives pledged to refocus on food and guest experience after misjudging customers' attachment to the brand.

Overview

  • The company reported fiscal Q4 results with earnings per share of 74 cents versus 80 cents expected and revenue of $868 million versus $855 million expected.
  • Management said guest traffic has declined about 8% since the August 19 logo rollout and projected a 7% to 8% traffic drop for the current quarter and 4% to 7% for fiscal 2026.
  • Shares fell roughly 9% to 10% in after-hours trading following the mixed results and weaker guidance.
  • Cracker Barrel confirmed it has scrapped the simplified logo, paused store remodels, is reverting the four completed remodels, and has halted work at 58 additional locations.
  • The loyalty program reached about 9 million members, adding roughly 300,000 in the past four weeks, as the company shifts investment toward kitchens, menu updates, and nostalgia-focused marketing featuring Uncle Herschel.