Business ❯ Marketing ❯ Brand Strategy ❯ Consumer Engagement

Product Development

E.l.f. Beauty Sets FY26 Sales at $1.55–$1.57 Billion as Tariffs Weigh on Outlook; Shares Fall

Tariff costs plus a cautious consumer forced a lower-than-expected outlook despite Rhode’s breakout at Sephora.

Starbucks Pilots Protein Cold Foam and Freshly Baked Pastries at U.S. Cafes