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Starbucks Pilots Protein Cold Foam and Freshly Baked Pastries at U.S. Cafes

Niccol’s wellness-focused menu revamp aims to revive sales.

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Starbucks announced this week it's testing a new protein cold foam, as well as other menu changes.
Starbucks wants to deliver you coffee and protein together
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Overview

  • Banana-flavored cold foam with 15 grams of protein is being trialed atop a sugar-free vanilla latte at five U.S. cafes.
  • Starbucks has begun testing in-store baking with a buttery croissant and a double chocolate cookie to enhance freshness.
  • About 30% of Starbucks’ menu will be cut by the end of Fiscal Year 2025 to make room for new items and simplify choices.
  • The company is rolling out an AI tool called Green Dot Assist at 35 locations to help baristas with drink preparation and equipment troubleshooting.
  • Starbucks is exploring a partial sale of its China unit and has reduced drink prices there to better compete with Luckin Coffee.