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LIV Golf Rebrands Smash GC as OKGC, Its First U.S.-Market Team

The move signals a push to tie franchises to local fan bases during a period of questions about the league’s funding.

Manny Pacquiao Becomes Team Boxing League Owner With Nine-Figure Stake

Lakers Open Global Bidding for 2026–27 Jersey Patch After Bibigo Deal

Sprite Returns as NBA’s Official Global Soft Drink Partner in Multiyear Coca‑Cola Deal

BSB Says New Commercial Partners Coming After Bennetts Ends Title Sponsorship

NFL Launches 'America 250' Game Activations for U.S. Semiquincentennial Starting in Week 18

London Trial Opens in McLaren’s Damages Suit Against Alex Palou

Webster Urges Patience as He Takes Charge of Raptors

George Russell Misses Baku Media Day With Illness as Mercedes Expects Friday Return

Kraken Reveal First Third Jersey, a Glow-in-the-Dark All-Black 'Abyss'

Eagles Name DUDE Wipes Presenting Sponsor of the 'Tush Push'