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11h ago

Eagles Name DUDE Wipes Presenting Sponsor of the 'Tush Push'

The short-yardage play remains legal for 2025 after a failed owners’ vote.

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EAST RUTHERFORD, NEW JERSEY - OCTOBER 20: Jalen Hurts #1 of the Philadelphia Eagles scores a touchdown against the New York Giants during the fourth quarter at MetLife Stadium on October 20, 2024 in East Rutherford, New Jersey. (Photo by Luke Hales/Getty Images)
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Overview

  • The Eagles announced Tuesday that DUDE Wipes will sponsor their signature short‑yardage play, debuting the tie‑in at Thursday’s season opener against the Cowboys.
  • Team materials detail collaborative social content throughout the 2025 season, product sampling at team‑hosted events, and postgame radio segments highlighting successful attempts.
  • A promotional video unveiled the partnership with appearances by Jalen Hurts, Landon Dickerson and coach Nick Sirianni, plus a comedic clash between Swoop and the DUDE Wipes mascot.
  • The NFL’s spring effort to ban the push‑assist sneak fell two votes short of the 24 needed, keeping the tactic in the rulebook for this season.
  • Coverage references the Eagles’ unusually high conversion rates on the play, including a 91.3% figure cited from last season, while any reported $300 million deal value remains unconfirmed by team materials.